A Valued Client Since 2010

What Bright Day Does: Bright Day is committed to instilling a love of reading and learning in America’s children. The company helps schools create and manage reading programs. These include summer reading programs and support for non-text book curriculums. The Bright Day Foundation gives books to underprivileged schools that cannot otherwise afford them. Explore the Bright Day site for yourself: brightday.org.

How Papercut Helps: Papercut created a website with distinct visual appeal for the education sector. With a small window of time before the summer reading sales cycle began, our staff designed and developed a visually stunning sales tool. Papercut staff collaborated with educational database providers on an inaugural e-mail blast campaign and landing page. After the successful site launch, Papercut is now focusing on search engine optimization to help spread the Bright Day message and mission.

Results:

• Bright Day launched a successful 2010 Summer Reading Program promotion. Numerous site visitors immediately requested further sales information.