A Valued Client Since: 2009

What Ruby Falls Does: Discovered by chance in 1928, the Ruby Falls cavern and underground waterfall are naturally wonderful. Each year more than 350,000 people travel the winding subterranean paths to explore striking rock formations and soak up the splendor of the falls. This is a must-do on your next southern road trip. Plan your visit at: RubyFalls.com.

How Papercut Helps: Papercut actively consults on Ruby Falls’ new media marketing and digital strategies. In 2008 we rebuilt the attraction’s main website to reflect Ruby Falls’ commitment to environmental stewardship. Ongoing analysis of the site’s analytics reports help Papercut recommend and implement changes to drive key business lines.

Results:

• Ruby Falls is positioned as a thought leader in sustainable tourism.
• Potential visitors research and plan visits online, so staff can focus on serving guests at Ruby Falls.