A Valued Client Since 2009

What See Rock City Does: Rock City has long been a favorite attraction for people traveling through Tennessee and Georgia. The park is home to an astounding variety of natural rock formations, and more than 80 years of careful planting and cultivation have created beautiful gardens that enhance the already beautiful landscape. Musical festivals and special events offer something different for guests year round. Plan your visit at SeeRockCity.com.

How Papercut Helps: Papercut reimagined the Rock City visual brand to create a website that celebrates the attractions’ nostalgic charm and makes use of leading and emerging new media technologies to help visitors plan their visits and have a glimpse of what they can look forward to. Papercut also provides ongoing digital marketing services to promote special events and enhance the online user experience.

Results:

• The reorganized site answers guest questions quickly, so fewer phone calls to the park are required.
• Organic search results have increased dramatically.
• Marketing staff use Simon™ to manage the site on a daily basis and can add promotions and event information quickly and easily.