Papercut Interactive

Southern Champion Tray

Leading Paperboard Packaging Manufacturer

From design to production to distribution, Southern Champion Tray provides complete packaging solutions to the bakery, foodservice and custom retail markets in all 50 states and abroad.

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Inspiring Site Visitors and Potential Employees

We began Southern Champion Tray’s website redesign by talking to stakeholders and studying the company’s audiences, products and competitors. At the conclusion, we knew the site needed to energize and inspire site visitors and potential employees by communicating three main ideas: Product, People and Community.

With products as a high priority, we wanted to find the best way to display the 450 items in their catalogue. Users needed to be able to quickly find what they’re looking for in whatever way was easiest for them – by searching for size, quantity, color, category, name or keyword. To accomplish this, we built an advanced product search with multiple entry points and filters. We also integrated a 360-degree product photography plugin, so the company’s packaging could be seen from all sides. And to showcase their custom pieces and capabilities, we built a portfolio loaded with high-quality photography.

The site serves as a hub to highlight the company’s sustainability practices, family-owned values and community outreach efforts. For these reasons, it’s a great recruitment tool that will help Southern Champion Tray staff up as they continue to expand. By working with a photography and video vendor, we were able to capture employees and their work environment in photos and videos sprinkled throughout the site to give site visitors a peek into a day-in-the-life at Southern Champion.

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