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Papercut Interactive | Chattanooga Web Design and Digital Marketing

Blog - Optimization

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A Remix of Papercut Blog Classics

SEOPPCStrategy & ResearchOptimizationDigital MarketingWeb Design & Development

We combed through our collection to retrieve blog posts that have stood the test of time. Skim our list of past gems to find the digital marketing help you need!

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Content Matters: An SEO Case Study

Papercut ProjectsSEOOptimization

We made the content on some of the Incline Railway's landing pages more comprehensive and engaging. The result? SEO magic! Learn how you can put search engine optimization to work to improve your site's rankings.

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Do I Need A CDN?

SEOOptimizationWeb Design & Development

Slow load times can cause visitors to bounce from your website and push you down the Google search page. Learn the ins and outs of a content delivery network and if it's the right solution to help you speed up your site.

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Even Google Has a (Crawl) Budget

SEOOptimization

Earlier this year, Google revealed details of its crawl budget for websites. Read on for Amanda's explanation of what that is and tips for ensuring your site will be crawled often and efficiently!

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Does Your Site Need An SSL?

Do You Need an SSL?

SEOOptimizationWeb Design & Development

Wondering whether a secure certificate is a necessary addition to your site? Read on as Michael weighs the pros and cons to help you decide!

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Google’s Mobile-First Index: What You Need to Know

SEOOptimization

Google has plans to roll-out a mobile-first index. What does this mean for search? We'll let you know in this week's post.

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Position Zero on Google: A Real-Life SEO Success Story

SEOOptimization

When SEO is done the right way, it can mean big returns for your site. Learn how audience intel, keyword research, and content delivered for one of our clients.

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Where Do I Begin with an SEO Audit?

SEOStrategy & ResearchOptimization

An SEO audit can be taxing, if you don't know where to begin. We'll help you take the first steps!

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How to Build Links the Right Way

SEOOptimization

Link building is a labor of love that pays off. Learn how to earn the right links and stand strong in search ranks.

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KPIs to Conversions: Measuring Marketing Success

SEOPPCOptimization

Measuring marketing results can be overwhelming. Harness the power of your data with some helpful tips from Erik.

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Staying Positive with Negative Keywords

SEOOptimization

What are negative keywords and how can you use them to more effectively manage your Adwords campaigns? Read our tips to find out!

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Google’s RankBrain and Artificial Intelligence in Search

SEOOptimization

What is Google’s RankBrain and how does artificial intelligence impact search? Get the scoop on one of the search giant’s latest advances.

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