Word on the street is that 2013 will be the year of responsive web design. Why? And what is responsive web design anyway?
Well, do you remember how you built your company's new website 2 years ago and now your’re looking at it on your iPhone, or iPad, or iSomethingElse and it's just the same thing…except tiny… or kinda tiny?
Or you may have even had a "mobile website" built at the same time you had your desktop website built and you had no idea that the iSomethingElse was going to come out. Now, your website just doesn't fit. Welcome Responsive Design.
Elastic Layouts for New (and Newer) Screens
To clarify, a website that is built responsively is somewhat elastic. It is one website design that reformats to fit the size of the screen — not the device itself. What's the benefit of that? It is as forward thinking as you can get with a website.
Technology changes so quickly. Computer, tablet, and smartphone manufacturers are constantly developing new products that will outperform their competition. Smaller screens, bigger screens, medium screens, faster phones, more capabilities, are all elements aimed at bringing more convenience to our lives. Furthermore, we all want the newest thing and that might mean a different screen size that has never been available before. So, the "mobile" version of your website might look a bit clunky on your mid-sized screen tablet. If your company's website is built responsively though, it is more likely that pictures fit nicely, text wraps to fit properly, and the overall layout just makes sense. See? Forward thinking.
One Site to Serve them All
Another great thing about responsive websites is that it is one website. A few years ago we built mobile websites that were a fixed size, but targeted at mobile phones. We would also build a desktop version of your website targeted for desktop computers. Now, we build one website that fits any screen, any device, every time. Let me break that down for the financially minded… you're paying for one website design, not a new website design for every new device that comes out for the next two years.
The statistic is that more website views will be done by folks on mobile devices than desktop devices within a year or two. We're seeing a pretty big jump in mobile viewing on our client's websites now. So, rather than alienate your customers by offering a less-than-optimal experience on new technology, why not think ahead and design responsively? We do.