Papercut is excited to announce that we will be hosting a free Google Partner livestream event at our offices on Wednesday, March 9th from 11am to 1:30pm. The topic is healthcare marketing, and the session will provide industry professionals with some insightful thoughts from the search giant.
The US healthcare industry has undergone significant changes in the last few years. These changes are largely due to the Affordable Care Act becoming law. Regardless of your opinions on “Obamacare,” it has greatly affected the consumer market as more Americans are looking for healthcare coverage without their employers. An industry that was once business to business has radically shifted to business to consumer. It is now a requirement for healthcare professionals to understand customer preferences and create products and services that meet their needs.
According to a study conducted by the Pew Research Center, 87% of American adults use the Internet. Americans are increasingly expecting healthcare professionals to be online as well. One of the speakers at our event, Google’s Brendan Jacobson, is going to discuss the search engine’s latest study on online patient behavior. This is information that healthcare professionals need to better understand in order to better position themselves and engage with patients.
We are excited to offer this Google Partner event to our local community and hope it is an educational experience for all who attend. Lunch will be provided, so please RSVP if you are interested in joining us. We hope to see you there!