Updating Your Google My Business Page Is More Important Than EverSEO PPC Optimization Digital Marketing
If you’re a local business, you probably understand the importance of your Google My Business page. Signing up for Google My Business is how you tell Google about your company. Google then uses the information stored here in its local search results, in Google Maps and on Google+. Basically, if you want someone to find your business on Google, you need one of these pages.
Don’t fret if you don’t have a page. Signing up is easy. Go to the Google My Business page and click the blue Get on Google button. From there, you can just follow the steps. You’ll need to verify your business location with Google by phone or with a postcard, and once that’s done, you’re all set.
Now, on to the real point of this blog post. Having a Google My Business page is great, but Google recently made an announcement that’s making updating your page more important than ever.
According to reports from Search Engine Land and Search Engine Journal, Google may unverify business pages that have been inactive for six months. That means you can’t “set it and forget it” anymore. Jade Wang from Google says, “We’re doing this in order to continue to provide users with the best experience when they’re looking for local businesses like yours.” Essentially, Google doesn’t want to pass users inaccurate or outdated information (shocker), and if there’s a chance that your page falls into one of these categories, they could take action.
This might sound a little scary, but there’s no need to panic. Google has made it easy to avoid getting unverified. All you need to do is log into your Google My Business account every six months (more frequently would be even better). While simply logging into your account is enough to keep it active in Google’s eyes, you can go one step further and make your page even more useful by updating the content. Here are some easy ways to add value to your page:
- Add photos – Take a few quick photos of the interior of your business and upload them to your page. Photos of things happening at your business work great, too. You can also update your profile and cover photos.
- Tweak your business description – This is one of the most important and useful parts of your Google My Business page. Add a new service? Selling a new product? Update this information. Even if nothing’s changed, it’s nice to freshen it up every once in a while.
- Share content – Does your business have a blog? Do you produce videos? You can share that content directly to your Google+ page from within Google My Business. Yes, you can even do plain old text updates too!
If Google sees your account as inactive, you’ll get an email at the address associated with your account. Local search guru Mike Blumenthal has the email copy here. Owners of pages that have been incorrectly unverified can contact Google’s support team for help.
Don’t Let it Happen!
The moral of this story is: don’t let your Google My Business page get unverified. Keeping your account active is too easy! If Google does unverify your account, your local rankings and Google Maps data could be at risk. So, log in and make sure your page looks great. You’ll save yourself some trouble!