We’re teaming up with Google to host our first free Google Partner event of the year. It will be held at the Edney's Floor Five Community Space on Wednesday, Feb. 8, from 11:30 a.m. to 1:00 p.m. We’ll be available to answer additional questions after the event has ended.
This seminar is an opportunity for local businesses to learn and share marketing strategies and will cover best practices for analyzing and measuring pay-per-click campaign results.
One of the simplest ways to determine a campaign’s success is by tracking its return on investment. Google Analytics and Adwords are fundamental tools in translating online marketing initiatives into measurable results. Seminar speakers will dive into the science of campaign testing and offer cost-effective tips to manage your accounts.
Erik Mcnair, Papercut Interactive
“Measuring Results? Where Do I Start?”
Jeff Montgomery, Google
“State of the Web: How to Incorporate Ad Measurement into Your Marketing Strategy”
Kevin Cho, Google
“Cross Device Measurement/Attribution”
Lunch will be provided, so please be sure to reserve your spot in advance.