Challenges
Finding Properties
With the help of the Greater Chattanooga REALTORS and TVA, we incorporated a searchable database of industrial buildings, office buildings, and greenfield sites in the region.
Stats & Demographics
GCEP tracks economic indicators for the region. To make site selectors’ jobs easier and the region more accessible, the Partnership wanted to share a boatload of statistics on their site. This includes data on the area’s real estate market, building permits, unemployment rates, announced business investment, and higher education. Dynamic generation of charts and graphics allows GCEP to display all the year-over-year numbers in an easily digestible way.
My Report Functionality
GCEP staff wanted site users to be able to download information about the region in a nicely formatted report. This report could be used to pitch the area, so it had to look sharp. To accomplish this, we built a sticky function that allows any page on the site to be turned into a PDF and compiled into a single report with cover page. The report design matches the site design, keeping the Partnership’s brand cohesive. The feature is cookie-driven, keeping up with every page a user wants to add to their report and gives users a familiar shopping-cart-like experience. The compiled report is available to download, email, or print on the My Report section of the site.
Maps
Visually identifying the greater Chattanooga region that encompasses northeast Alabama, northwest Georgia, and southeast Tennessee when site visitors first land on the homepage was a high priority. The Greater Chattanooga Economic Partnership knew their audience would often be international, so we needed to quickly and clearly communicate the Chattanooga area’s location within the U.S. To this end, we featured a large, brightly colored regional map as one of the highest impact visuals on the homepage.