Keyword Research: Papercut will determine the highest volume keywords and phrases that need to be incorporated into your on-page content to improve search engine rankings and drive more traffic.

Analytics Analysis: We'll use online marketing tools along with any analytics your site has collected to determine how your digital marketing could receive more organic traffic and convert that traffic into qualified leads.

Competitor Analysis: Papercut will study your industry peers and compile analytics and recommendations on what your competitors are doing well and where your company can find opportunities to pull ahead.

Website Audit: Does your website drive your users to make that phone call or submit the contact form? We will examine your website, page by page, and make content edit and page structure recommendations to be implemented as part of your new website development and ongoing marketing plan.

Persona Development: Who is your target audience? Personas are archetypes of your major client groups. Once we’ve completed our research, we will identify these groups and develop a profile to describe their motivations, needs, and preferences. You’ll use these to align future marketing to your primary clientele.

Stakeholder Survey: Papercut will help your team identify appropriate stakeholders to give input on your brand’s strengths, weaknesses, and opportunities to help inform your digital strategy. The survey will be sent out to identified stakeholders via email, results will be consolidated and shared with the client.