At Papercut Interactive, we’re committed to helping our clients harness the power of digital marketing to grow their businesses.
The days of reaching your audience through radio, TV, and billboards alone are gone. Now, more than ever, it’s important to advertise online, where your customers are active each and every day.
We’ll help you get in front of your customers where they are, with a focus on driving results – from search to in-site conversions.
Driving Customers to Conversion
Developing an Integrated Marketing Funnel
We're living in an age when our actions and decisions are being tracked online. It sounds offputting, but it's very beneficial to business owners. It allows us to better understand what drives a customer to a website and what behaviors they take once there. Then, through a variety of digital marketing channels, we're able to communicate targeted messages depending on what further actions we want someone to take.
At Papercut, we listen to your goals and take into account your specific industry niche before we develop a digital marketing plan. After we get to know and understand your business, we can develop an integrated digital marketing funnel that helps moves the customer through the decision making process. This process spans three steps:
Brand Awareness | Consideration | Conversion
Brand Awareness Phase
Brand Awareness Marketing Channels:
The first step to selling your product or service is putting your brand in front of your potential customer.
At Papercut, we take a strategic approach to promoting brand awareness. We understand each client has a budget, and, out of consideration, we develop cost-effective digital marketing campaigns. This can be done through social platforms, like Facebook, Pinterest, Twitter, and LinkedIn, or more widely through the Bing and Google display networks. The initial goal of these brand ads is to get people to recognize a product or service and the value it provides.
Consideration Phase Marketing Channels:
The next step in our marketing funnel is demonstrating the value your product or service provides to the newly brand-aware customers. In this stage, they begin to full understand the application of your service or product and the problem it solves as it relates to their lives. They're possibly comparison shopping to ensure they'll get the best value and haven't yet taken the steps to purchase or convert.
Our job is to develop thoughtful and intentional creative messages to communicate your product or service's value. It's here that we win them over in the midst of considering all their options. We do that through web content, emails, and retargeting ads on social sites and across the ad display networks.
- Purchase of Online Product
- Email Submission
- Phone Call
- Request for a Quote or Consultation
The best part of digital marketing is you can easily track and understand how and where your marketing dollars are going. We're able to track which ads customers click on and what actions they take on your site to accurately attribute return on investment.
We'll talk through specific actions we're going to track with you and set up custom goals in Google Analytics. During the campaign, you'll have access to this platform to watch how well different marketing campaigns performing in real time. Or you can wait for our thorough reporting to get a read on the success achieved.
Full-Service Digital Marketing
Through paid and organic marketing, our team will drive qualified traffic to your site to increase your bottom line. Services include:
We will utilize digital advertising platforms like Google Adwords, Bing, Facebook, Pinterest, LinkedIn and Twitter to drive consistent, paid traffic to your site. Let us deliver results by managing your search engine marketing and social media ads.
We will structure your site and build content in a way that's intentially focused to capture organic search traffic from google. This includes keyword research, content development, website development, citation management, and online reputation.
We can write content to help tell your story online, developing focused content to boost your organic rankings and give your web users a way to learn about your product or service.
We will build out automated, behavior-focused campaigns that will deliver the right message at the right time. This includes email, automated SMS, display ad retargeting, and social media retargeting.
Roadtec Case Study
Learn how Papercut supports Roadtec’s digital marketing efforts through ongoing search engine optimization and pay-per-click advertising to bring in additional site traffic and sell parts.