Papercut will take the effort out of your marketing by putting automated workflows in place. After we’ve freed you from the repetitive and laborious tasks that eat up your time, you can focus on what requires the most brain power.
We’ll use automated marketing to nurture your leads with:
Email Marketing | Display Retargeting | Social Retargeting | Automated SMS Messages
To truly build an automated marketing funnel, all of your different marketing channels need to be speaking intentional messages to your customers at thoughtfully designed times during their buying process. We take your unique industry and value proposition and through marketing strategy, web content production, and paid advertising, we're able to develop an automated behavioral retargeting funnel. Because our entire online marketing funnel is digital, we're able to track every click and phone call to really understand how and why people are finding and buying your product or service. This helps us allocate your budget effectively over our different marketing mediums, making sure you get the most return on your investment.
Our automated marketing services include:
- Communication strategy
- Editorial calendars
- Email automation
- Email template design and development
- Display ad creation
- Funnel automation
- Reporting and analysis
Creating an automated marketing funnel using multiple channels like social media, display, and email is what we like to call integrated behavioral retargeting. We’ll analyze your online conversion funnel and create a series of messages that communicate your value proposition. Messaging the user at specifically the right time in their buying process to convince them to purchase your product, schedule your service, or just get in contact with you.
With display and social retargeting, we’ll use your existing list to target leads and bring them back to your website. This can be especially useful for ecommerce websites and to create buzz about your brand in a big way.
Email is the consistently underestimated champion of return on investment. Creating a successful email campaign means understanding your brand, your goals, and your target audiences. It also means creating a compelling email design.