Have a new product or service that you want to promote but don't have time to wait for search engines to start ranking it? Pay-per-click (PPC) advertising is a quick and cost-effective way to deliver highly targeted messages to searchers.
Papercut is a certified Google Partner. We earned this distinction by consistently following platform best practices, managing a high volume of campaigns, and delivering growth for our clients.
Our approach to search engine marketing includes:
- Identifying conversion needs early in the planning process
- Setting up and optimizing Adwords accounts
- Understanding user personas and what they expect to find when they click an ad
- Designing and developing ad landing pages that are functional, visually appealing, and mobile friendly
- Actively managing campaigns by monitoring, adjusting, and repositioning ads for better performance
- Technical requirement and website evolution consulting for greater success
- Providing easy-to-understand reports, so you know what’s working and what’s next
- Management fee transparency
Our per-click campaigns reach beyond the Google search results listing page to the full display network and social media.
Display Network Advertising
Display ads appear through the Google Display Network on a vast collection of websites, from Google-owned sites, like YouTube and Gmail, to major publishers, like the New York Times and Washington Post. This ad network can be an effective way to expand an already successful search engine advertising campaign.
At Papercut Interactive, we’ll tailor display ads to your unique needs and advertising goals. That includes recommending the right approach for your business and determining the right sites to advertise on.
Social Media Advertising
Social media platforms provide businesses with an invaluable opportunity to interact directly with their customers and build brand engagement.
Through social media, you can build meaningful, almost personal, relationships with your customer base. These relationships can provide valuable insight that can lead to success in other marketing channels – whether you’re a local business or a global enterprise.
At Papercut Interactive, we tailor our social media efforts to each client’s unique needs and business goals. We’ll take the time to drive the type of social engagement that turns your customers into brand advocates.
Our services include:
- Strategy Development – Recommending the right networks for your brand, determining the right times to post, and outlining the types of content that will be most effective for you
- Campaign Management – From audience segmentation to budgets, Papercut will help you get the most out of your social media ad campaigns.
- Content Creation – Creating, scheduling, and posting content to take care of the heavy lifting for you
- Social Listening – Monitoring social interactions and brand mentions, so you can capitalize on additional opportunities for engagement
Nichols Fleet Case Study
Learn how Papercut helped Nichols Fleet Equipment bring in more online sales leads.