Search Engine Optimization
Having a snazzy, user-friendly website is great, but what good is it if nobody can find it? At Papercut Interactive, we understand the importance of optimizing for search, and we're committed to helping our clients harness the power of SEO for improved rankings and better traffic. Work with us to ensure your website turns visitors into customers.
Search engine optimization goes beyond making your site accessible to search engines. To stand out from the pack, you have to have a website that informs and engages. We’ll help you get there.
We’ll work with you to ensure your site matches your business goals and impacts visitors in a way that grows your bottom line. From data collection and analysis to site changes, we’ve got you covered. You’ll get strategic recommendations to increase your organic visibility.
We have a full suite of optimization services, including Google Analytics account setup and configuration, SEO, and conversion rate optimization. With our expert assistance, you’ll see your site bring in more qualified traffic and your sales soar.
Our SEO services include:
- Keyword Research – What are people searching for on Google? We’ll use industry tools to study the search landscape and answer this question. Armed with this intel, we’ll help guide content creation for your site.
- Copywriting and Content Production – Our team will make sure your pages are SEO friendly in terms of words and structure so they outrank the competition. We’ll provide recommendations for new pages and help you write them as needed.
- Technical SEO – Site speed, robots.txt files and bots. We understand what makes a site accessible to search engines, and we’ll make sure your website’s structure allows for optimal crawling and indexing.
- Local SEO – If you own a business that serves a specific geographic area, local SEO is a must. We can help your site rank for searches within your area and get business into your door.
- Conversion Planning – Not sure what your website conversions should be? We’ll listen to your goals, then help you pinpoint which conversions and key performance indicators will track your success.
- Funnel Development and Optimization – We can build out the conversion funnel on your site, pinpointing areas of strength and weakness along the way to improve website leads. Need to add forms or landing pages? We can help.
- Messaging Analysis – Does your site tell a cohesive story? Are you communicating the actions you want visitors to take? If not, your conversions are probably suffering. We’ll add impactful copy and clear, concise calls to action that make visitors click.
The Fertility Center Case Study
Learn how Papercut drove relevant traffic to The Fertility Center’s website and boosted their online authority with both visitors and the search engines.