Web Content Production, Graphic Design and Logo Development
Blogs. Emails. Websites. Words and images online compel readers to act. And getting the right words and images on the right pages is paramount.
Papercut’s content developers work the plan – from implementing keyword strategies to developing engaging emails that yield click-throughs. More than simply writing copy, Papercut’s experts are skilled optimizers, always thinking about how you’ll be found online and how the words on the page will convert visitors into leads.
We’ll also work with you to understand the visuals that would best tell your brand’s story. Logo design, professional graphics, photography and videography can all be part of the Papercut package.
At Papercut, we have experience developing marketing personas for each client's target consumers. These marketing personas help us define which pieces of content will most resonate with those target consumers. We will produce emails within our automated marketing funnel, text ads in our paid advertising campaigns, long form onsite content for our SEO services, and image content for our display ads.
People say, "Content is king," but if so, "Context is queen." Producing good content will only get you so far until you place that content within the correct consumer context. At Papercut, we understand the marketing persona, the correct content to speak to them, and the correct context to place that content so it resonates.
Papercut content development services include:
- Logo development
- Graphic design
- Editorial calendars
- Website copy
- Ad copy
- Email marketing
- Information architecture
Online content shouldn’t be an afterthought. Plan ahead to get great results (and make sure your project goes live on time!).