Papercut Interactive | Chattanooga Web Design and Digital Marketing

Homework: Conversion Tracking

Setting up a Destination Goal in Google Analytics

Destination goals are an easy way to track conversions in Google Analytics. You don’t need a developer or coding knowledge to implement these and start monitoring conversions on your website.

What You’ll Need

  • Google Analytics set up and running on your website
  • Full admin permissions on your account
  • A form that leads to a unique thank you page URL


  • Log in to your Google Analytics account.
  • Click the Admin wheel at the bottom of the left-hand menu.

  • In the far right View menu, click on Goals. Next, click the red button that says New Goal.

  • In the goal menu, select Custom and click Continue.

  • Give your goal a name (example: Contact Form Submissions), then select Destination and click Continue.

  • Under the Details menu, leave the parameter set to Equals To and enter your thank you URL. NOTE: You must use the exact URL that visitors land on after submitting your form, and you only need to use the portion following the / (example: /thank-you not Leave the Value and Funnel options off and click Save.

  • That's it! You've officially set up a destination goal in Google Analytics. Once tracking is in place, you can access your data in the Conversions menu.

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