Homework: Optimization Strategy
Websites deliver the most ROI when your entire marketing team shares information and goals. Gather your team and start talking strategy!
Here are some key decisions to get you started:
- Determine what you want people to do when they visit your site.
- #1 action you want them to take (macro)
- What other intelligence do you want to gather?
- Ex: ticket button clicks, downloads, newsletter signups (micro)
- Segment into macro and micro
- How you will track each conversion?
- What equals success?
- Implement your plan and begin collecting data.
- Use what you learn from SEO to improve conversions, and use what you learn from conversions to improve your site’s organic content.