Search Engine Marketing
Have a new product or service that you want to promote but don't have time to wait for search engines to start ranking it? Pay Per Click (PPC) is a quick and cost-effective way to gain exposure in search engines. It is also a powerful delivery method to bring highly targeted messages to searchers.
Papercut is a certified Google Partner and has Bing Ads Accredited Professionals on staff. We earn these distinctions by consistently following platform best practices, managing a high volume of campaigns, and delivering growth for our clients.
Our distinct approach to search engine marketing includes:
- Identifying conversion needs early in the planning process
- Setting up and optimizing Adwords accounts
- Understanding user personas and what they expect to find when they click an ad
- Integrating search engine ads with design and development to ensure that landing pages are functional, visually appealing, and mobile friendly.
- Transparency with management fees and how much money is being spent with Google and Bing
- Active campaign management
- Technical requirement and website evolution consulting for greater success