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Search Engine Marketing

Have a new product or service that you want to promote but don't have time to wait for search engines to start ranking it? Pay Per Click (PPC) is a quick and cost-effective way to gain exposure in search engines. It is also a powerful delivery method to bring highly targeted messages to searchers.

Papercut is a certified Google Partner and has Bing Ads Accredited Professionals on staff. We earn these distinctions by consistently following platform best practices, managing a high volume of campaigns, and delivering growth for our clients.

Our distinct approach to search engine marketing includes:

  • Identifying conversion needs early in the planning process
  • Setting up and optimizing Adwords accounts
  • Understanding user personas and what they expect to find when they click an ad
  • Integrating search engine ads with design and development to ensure that landing pages are functional, visually appealing, and mobile friendly.
  • Transparency with management fees and how much money is being spent with Google and Bing
  • Active campaign management
  • Technical requirement and website evolution consulting for greater success

I want to discuss my next ad campaign!

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