The companies you consider your competition may not actually be a threat online – and there may be groups that aren’t on your radar who are dominating the online space you want to fill.
During competitor research, Papercut will study your industry and compile analysis and recommendations on:
- What your known competitors are doing well
- How your known competitors are approaching digital marketing
- Where your company can take advantage of opportunities to pull ahead
- Previously unacknowledged competition and how to position your organization
- What you’ll need to invest in to achieve your goals
Maintain and defend a strong digital footprint with a competitor analysis.