How do clients find you online? It may not be the way that you think.
Keyword research takes the guesswork out of website content and optimization strategies. Papercut couples search engine optimization and digital marketing tools with your analytics to determine how your website could receive more organic traffic.
With conversion rate optimization, we take it to the next level, exploring how to best convert that traffic into qualified leads.
Plan to invest in keyword research when:
- Launching a new product or service line
- Beginning or expanding a digital marketing campaign
- Developing a new site
- Organic traffic has dropped off
Keyword research provides insight into your customers’ minds and identifies opportunities for you to gain traffic from new search terms.