Our Approach

1. Plot your starting point

Before we can move forward, we need to know where we are. In this discovery phase we’ll help you sort through the weeds by asking the right questions and guiding you in the right direction:

• What’s working? What’s not?
• Where do you want to be in a year? Five? Ten?
• What’s your purpose? Your mission, vision, and values?
• Who are you trying to reach?
• What makes you different from your competitors?

We’re major data geeks who obsess over the details while staying focused on the big picture. Your input is important to us but we’re not afraid to push the boundaries when it counts.

2. Mark your trail

Now that we know where we are, we can make a plan to move forward. In this planning phase we’ll figure out how to get you closer to your goals, setting specific metrics to mark our progress.

We’ll pull together a rockstar team of experienced subject matter experts ready to jump onboard and get to work right away.
No more stress from managing multiple freelancers and agencies to get things done; we’ve got you covered.

It’s up to you to set the pace – whether you’re looking for a leisurely stroll, a steady climb or a sprint to the finish. No matter what you choose, you’ll end up with a plan for real, sustainable growth that just makes sense.

3. Learn from controlled experiments

We believe in setting up small, frequent experiments to learn more about the environment as we go. Learning more about your audiences will help us connect with them exactly where they’re at, with messages proven to resonate. Data plays an important role here in helping us know what to say, how to say it and who to say it to.

Starting small makes it easier to make changes when needed. We’ll prioritize what’s important so resources aren’t spread too thin – you wouldn’t attempt a three day hike with a day’s worth of water.

We promise to never sugar coat it when things don’t go as planned. Instead, we’ll show you the data and explain our decisions so you’re not left stumbling in the dark. We love helping our clients and are always available to chat. Our super-friendly, always available attitude sets us apart from our competitors.

4. Adapt to new surroundings

Anyone who’s spent some time on the trail knows that it’s rarely a straight line from start to finish. And we never know what types of challenges we’ll experience until we’re well on our way.

This is where our years of guiding experience comes in handy. We’re constantly surveying the environment, watching our steps and avoiding hazards, so you can stay focused on the big picture.

A feedback-rich environment allows for quick problem solving and course adjustments while keeping your final destination in sight. We’ll continuously adjust our plan based on the learnings we collect along the way.

5. Embrace the journey

Your business isn’t static. Your goals shouldn’t be, either.

It’s tough to predict when we’ll need to detour. Maybe we learned through our experiments that our targeting isn’t quite right. Maybe circumstances outside anyone’s control led to a pivot into digital events, delivery services, or toilet paper sales.

Through regular check-ins and strategy sessions we’ll ensure our marketing plan reflects your current goals – not your goals from six months ago.

We get it, things change. Plans evolve. You should have the freedom to change direction at any point; not be stuck with a rigid marketing plan that doesn’t reflect the lessons you’ve learned along the way.

We want to empower you to take control of your digital presence. We’ll provide you the tools and support you need to create lasting impact and sustainable growth – all while maintaining the great service that will keep your customers coming back for more.

Ready to hit the trail?

Schedule a Call Today