About Fertility Center

Fertility Center has a reputation for their top notch patient service and technical expertise. Their patient testimonials tell touching stories about the amazing impact that they have made and the care that they take in their work.

Through long term digital marketing strategy and web development, Papercut has helped Fertility Center grow their audience online and convert more users to new patients. We often tell clients that search engine optimization is a marathon and not a sprint and this case is an excellent example of how consistency over time really pays off.

Challenges

Fertility Center had two primary challenges that we wanted to address:

1. Staying top of Mind + Moving Users Through the Funnel
   
   While their website generated a significant number of form submissions, not all users were ready to commit to becoming patients immediately. Some were in the initial stages of considering fertility treatment options. To address this, we needed a strategy that would keep potential patients engaged and informed about the services offered.
2. Boosting Visibility in Search Engine Results 
   
   In today’s highly competitive landscape, maintaining a strong presence in search engine results was crucial for Fertility Center. This involved optimizing their website to rank higher for relevant keywords, ensuring they remained visible to prospective patients searching for fertility services online.

Solutions and Results

To tackle these challenges, we implemented two key strategies:

1. Email Marketing Campaign
   
   
   We designed a personalized automated drip campaign specifically tailored to each user’s inquiry. This campaign ensured that Fertility Center remained in touch with potential patients, providing them with valuable insights about their services and what to expect as a patient. The results were remarkable, with impressive open rates and engagement levels. By nurturing leads through targeted communication, we significantly increased the likelihood of prospects moving forward with fertility treatments.
2. Ongoing Search Engine Optimization (SEO) 
   
   Through an ongoing monthly SEO plan, we successfully improved Fertility Center’s keyword rankings. As of March 2023, they held top three positions in organic search results for 166 keywords. This enhanced visibility not only drove more organic traffic to their site but also positioned them as a trusted authority in the fertility services sector.

Outcome

By addressing these challenges, Fertility Center saw a substantial increase in website engagement and search engine visibility. The email marketing campaign effectively kept potential patients engaged, while the SEO efforts ensured that they remained front and center in search results. The combination of these strategies not only strengthened their digital presence but also helped drive more qualified leads through the sales funnel, ultimately supporting their mission to provide essential fertility services to those in need.