Sell More Tickets
The Incline Railway needed a way for users to find their way to the ticket cart, no matter where they are on the site. Including a sticky ticketing icon that stays with users on the page means that users won’t have to scroll around or hunt to make their purchase.
From Civil War history and the ornate Lookout Mountain Hotel to reconstruction after a station fire, the Incline Railway has a rich history and has played an important role in the region’s development. The timeline layout on the history page tells the story of the Incline through the years with date markers accompanied by historic images and facts to walk the user through the years.
Showcase New Marketing Video
The Incline Railway has two new marketing videos that were shot in 2020 during and after the new railcar installment. One video is utilized as the homepage hero background so users are captured when they hit the site and get a comprehensive overview of the attraction through the beautiful imagery in the video. The other video lives within the history timeline and offers viewers a peek at the installation of the new railcars, which is truly captivating!