Rock City needed a way for visitors to easily view their ticketing options on any given day of the year. Ticket options range from Value Nights, to Premiere Events, to Annual Passes. We created a calendar that offers color coded designations for each ticket type, along with a key displayed. Users are able to click into the options and view a description of the ticket type, along with the cost and other pertinent details, and click through to easily make their purchase.
Providing users with a way to view their ticket options daily is critical for Rock City’s visitors to take advantage of all of their offerings and to plan their visit.
Annual events are a big draw for Rock City’s visitors. From Enchanted Garden of Lights during the holiday season to Rocktober Fest, and Southern Blooms Festival, there is something to celebrate every season. Rock City takes special care to curate the details for each event.
Within the events template on the new website, Rock City can display the date and times of the event, along with video clips of the event, special pricing options, activities that will take place during the event, and more. The new event pages are a one stop shop for the visitors to learn everything they need to know about the event and click through to purchase a ticket.
Homepage Seasonal Feature
Rock City Gardens is a delight no matter what season you choose to visit. Since the website reflects so much of the beauty of the attraction that is ever changing with the seasons, Rock City wanted an opportunity to incorporate some of the seasonal elements on the new website.
The homepage was built with animation for Rock City to display seasonal graphics that are shown when the user lands on the page, and open up as the user scrolls down. There are also editable decorative elements on the homepage sections intended to showcase the flora and fauna of the season that you will enjoy at the gardens.