Staying Positive with Negative Keywords

The “negative keywords” feature of Google Adwords is often overlooked under used. The very discussion …

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Google’s RankBrain and Artificial Intelligence in Search

Welcome to the Age of Artificial Intelligence. No, you haven’t just entered The Twilight Zone, but …

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Make the Most of Online Reviews

According to a recent report from Google, 30% of all its mobile searches are local. Many …

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Instagram Stories: A New Key to Brand Marketing?

You’ve noticed it at the top of your Instagram feed. Instagram Stories—the app update that unapologetically mimics …

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Google’s Accelerated Mobile Pages – What’s Next?

We’ve talked about accelerated mobile pages (AMP) on our blog before, and if you’re a …

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What’s the Deal with Keyword Rankings?

“I want to rank #1 for this keyword.” When you work in SEO, you frequently …

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Writing Copy for the Web Reader

As Papercut Interactive’s new intern, I’ve been working with Superfriend Amanda Haskew. She has become my …

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Using Location Pages for SEO

We all know that SEO can be tough, especially for local businesses. There is one …

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Do Google Reviews Matter?

A client recently contacted us at Papercut and asked, “Do Google reviews matter?” It’s a …

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Protégé Chattanooga

Last August, Jason approached me about applying for the 2015-2016 Protégé Chattanooga mentorship program through the Young Professionals …

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